Machine-powered Advertising

Greenlamp creates advertising technology for acquiring customers, and we test it on the finest application of theory there is: You.

Model the machine Train the machine Ride the machine

Reality

Consumption

In 2008 the average person in the U.S. consumed 34 gigabytes per day (1 byte is a character of text). In 2012 that figure shot to 63 gigabytes per person per day. In 2015, it's expected to be over 75 gigabytes.

Time

The average person consumes 13.6 hours of media per day (music, television, content, radio). 6 hours per day are spent online.

Blindness

In the 1970's, the average consumer saw 500 ads per day. Today, it's 5,000.

Clicks

On October 25, 1994, AT&T launched the first online advertisement ever; a banner ad which ran on hotwired.com. It's click-through rate was 78%. Today, the average click-through rate is 0.11%.

Visibility

Over 30% of ads online can't even be viewed by users due to page position or ad blockers.

The amount of marketing messages have sky-rocketed.
As a result, the probability of your ad getting noticed online is virtually nil.

How does one advertise online, and not just get noticed, but get great results?

  • We think we've found the answer. And the people we work with are pretty sure we've found it, too.

  • We believe it's a combination of being tenaciously creative and masters of technology.

  • In the old days (meaning 2009), the best advertising companies had the best people. Today the best ones have the best algorithms.

Meet Stewie

  • Stewie works 24 hours per day

    7 days a week, and doesn't take off holidays. He was sick once for 3600 milliseconds. But during that time, an identical image of him stepped in to cover for him.

  • Stewie is powered by a genetic algorithm

    He learns and evolves over time. In a world of constant change, your advertising must be equipped to change and evolve.

  • Personal Life

    When not learning and compiling features into his predictive model, Stewie can be found executing bids in less than 100 milliseconds, which is 3 times faster than the blink of an eye.

Demand Machine

  • DemandMachine allows one to reach 94% of the Internet at any given time. But it's not about reach it's about results. DemandMachine allows you to get in front of the best audience, in the best setting, at the best time.
  • Though Stewie's definitely a consistently cool dude, or at least consistent, he's just one piece of technology we use at Greenlamp to generate amazing advertising results. Another component is DemandMachine, our control center for programmatic media buying.

Process

  1. 1

    Munge

    Not only are consumers faced with advertising clutter, so too are advertisers. The first part of our process centers on munging data, stripping out the noise and gathering only the signals that will most likely generate a customer.

  2. 2

    Train

    The second part of our process revolves around feeding our prediction model terabytes of data in order to train itself.

  3. 3

    Test

    The third and final part rests on testing our prediction model by executing and buying media in the fastest, most precise way possible.

VIRGIN ISLANDS (U.S.)

Humans & Islands

Greenlamp is in fact operated by humans.

Though algorithms are the present and future, true human creativity will forever trump machines. And that's where we come in. We're a bunch of blues lovin' folks who spend our days (and often nights) working on ads and algorithms.

We are located in the Virgin Islands (U.S.) and can be found island-hopping and enjoying the non-virtual world. But most of the time, we're hunkered down in a dark room full of computers, pushing the limits of advertising technology.

The name, Greenlamp, stems from the green desk lamps that often sat atop the desks of old school Wall Street bankers. To us it symbolizes hard work, showing up everyday, being on all day, pulling the switch and getting to work.